For all of those users that use iTunes to download and watch some of their favorite NBC shows, like The Office, you might be in for quite a surprise this month. Apple intends to pull down all of the network’s shows from its library due to what seems to be some contractual disagreements.There are several stories on why this is happening. Apple is reporting that NBC requested an increase of prices of their individual episodes from $1.99 to as high as $4.99. Also, there have been previous reports of NBC looking to disallow the playing of their content on iPods and such, which is a major reason why most people download the episodes in the first place, just to crack down on piracy. For these reasons, Apple is taking down this content when they are obligated to distribute NBC’s content until their contract ends in December. NBC however is rejecting the statements made by Apple, saying that they only requested a "flexibility in wholesale pricing."
Whatever the main truth behind the story is, both sides seem to be still trying to negotiate the current situation. Niether side is really reliant on the other, but it is advantageous to both for a deal to be made, since both can benefit as online distributed video is getting more popular. Devicing will keep an eye on the story as it progresses.
(Source)
No comments:
Post a Comment